CEPIC 2025 Agenda

Moderated by: Gilles Devicq. Here we will explore the role of local distributors in a global marketplace and how they add value through regional expertise and services. Industry leaders will share insights on licensing strategies, partnerships, and the key lessons learned from working with global distribution networks.

Moderated by: Gilles Taquet. This panel will provide a broad overview of the B2C market, exploring key trends, opportunities, and challenges.

Sponsored by: Wirestock | Moderated by: Andrea Stern. This session will be devoted to AI for Good: all companies proposing useful AI tools are eligible for a five-minute presentation.

Moderated by: Katherine Briggs. This one-hour legal panel will provide a comprehensive update on key AI-related legislation worldwide, including the UK’s AI proposals and TDM exception, the EU AI Act Code of Practice, and the evolving AI Fair Use cases in the USA. Experts will discuss the impact of these regulations on copyright, liability, and the future of licensing in the digital age.

The Table Area is the heart of CEPIC networking, offering reserved spaces for focused business meetings.

Richard Sibthorpe is a licensing expert and founder of Muwzo, with experience at Meta, Warner Music Group, and Disney, advising top rights organizations in publishing and the visual arts.

AI is reshaping creative workflows, raising key ethical and diversity considerations.

Organised by Paul Seheult. Join this fast-paced networking hour to meet a wide range of visual media professionals and build new industry connections. Open to all attendees. Register via p.seheult@cepic.org

As AI-generated content rises, exploring how copyright applies, is defended, and its legal, ethical, and practical impact on creators, agencies, and platforms.

Rapid-fire five-minute presentations from leading companies in data protection, encryption, secure hosting, and robots.txt solutions designed to block AI bots.

How AI can transform content creation, editing, and distribution while streamlining production for creative workflows.

Ways AI can improve workflows, boost accuracy, and streamline content distribution.

Moderated by: Isabelle Galy. The process of opting-out requires significant effort, resources, and often comes with trade-offs in terms of lost income or further complications, making it a very difficult challenge for many rightsholders. This session will explore existing possibilities workable for rightsholders and the propositions stemming from the AI Act and AI developers. It will also look at alternative opt-in technical solutions.

Moderated by: Anna Dickson. This session will tackle one of the most pressing questions in the industry: how to effectively license content for AI training. Drawing from real-world negotiations, experts will explore licensing models, the viability of collective licensing as an alternative to AI scraping, and strategies for ensuring fair compensation for rights holders."

Organised in collaboration with the industry standards group IPTC, hear short presentations and pitches from IPTC member organisations and others on new ideas and new technologies that can help you to do business in this fast-changing industry.

Brendan Quinn moderates a panel looking at implementing media provenance using the C2PA specification. Panellists provide views from the content production, publisher/broadcaster and vendor angles of what it really takes to implement C2PA provenance at a media organisation. What are the benefits? What unexpected complications arose? How can we clear the roadblocks on the path to adoption?

Moderated by: John Balean. In this panel, we will explore the role of blockchains, and other mechanisms, that preserve provenance, record process, and create trust and transparency in relation to image archives and licensing. This is primarily a response to the rapid circulation of visually convincing Generative AI imagery which has added a new layer of intentional and unintentional disinformation in all forms of media.

The Table Area is the heart of CEPIC networking, offering reserved spaces for focused business meetings.

Asia Pacific is leading in Gen AI adoption in media, how are creators, agencies, and platforms are responding to its impact.

Enhancing audiovisual production with AI, creating previously impossible content while supporting existing roles.

An opportunity for attendees to showcase their business and gain exposure among fellow participants.

PUBLIC CONFERENCE: A keynote on EU regulations shaping media, creative industries, and AI, covering legislative updates, compliance, and their impact on content production, licensing, and AI workflows.

PUBLIC CONFERENCE: Methods and tools to verify images and sources, fight misinformation, and maintain media trust with practical workflow techniques.

PUBLIC CONFERENCE: Emerging standards to combat misinformation, solutions that enhance credibility and accountability in media.

End CEPIC 2026 in style with our Annual Industry Party, taking place on Friday evening. Location to be announced soon!