With nearly 40 years in the photo agency industry, Paul Seheult has made significant contributions to the visual content sector. As a director of BAPLA and its designated representative on the CEPIC Board, Paul has championed the interests of the UK photo industry. He founded and leads two specialised photo agencies in the UK with a global distribution network. In 2015, he played a key role in establishing PICSEL, a visual arts collecting society, which quickly captured 25% of the market share and has since distributed £5 million to its members.