Industry Guidelines

CEPIC is a membership organisation. It provides guidelines and recommendations that are discussed in working groups made up of members. You can download these documents and read news on our activity below. In this section we also publish Best Practices when relevant to our membership.

CEPIC Industry Guidelines

The Transparency Obligations of the AI Act Take Effect on 2 August 2026 What CEPIC Members Should Consider

With the EU AI Act's transparency obligations under Article 50 taking effect from 2 August 2026, CEPIC explains what image businesses need to know about compliance, deepfakes, and machine-readable content marking. The guidance highlights the important role of IPTC metadata, C2PA and digital watermarking in helping organisations meet the new legal requirements while maintaining trust in visual content.

CEPIC Industry Guidelines

AI Ethical Guidelines for Responsible Re-Use and Production of Visual Content available in French

The guidelines cover a wide range of topics, including data protection, bias, accountability and explainability. They provide practical recommendations to help individuals and organisations working in the visual media industry ensure that AI is used ethically and responsibly.

CEPIC Industry Guidelines

Best Practice Working Group on Copyright Enforcement delivers Guidelines

In August 2021 CEPIC created a working group on Best Practices in Copyright Enforcement. The group, made up equally of agencies and service companies, has completed its work and produced a list of recommendations the CEPIC Best Practices in Copyright Tracking.

CEPIC Industry Guidelines

European AI Office published Code of Practice on Transparency of AI-Generated Content

As implementation of the EU AI Act approaches, the European Commission has released practical guidance to support organisations in meeting transparency requirements for AI-generated content. Read IPTC’s interpretation of the Code and what it could mean for standards across the visual media ecosystem.

CEPIC Industry Guidelines

IPTC publishes best-practice guidance on Generative AI opt-out for publishers

The IPTC has released a set of guidelines expressing best practices that publishers can follow to express the fact that they reserve data-mining rights on their copyrighted content. Read more...

CEPIC Industry Guidelines

CEPIC guidelines on provenance and trusted content in the age of generative AI

Generative AI is now part of the visual content licensing industry. To ensure that we remain a robust and trustworthy industry, CEPIC considers it is essential that the same high standards of reliability, transparency and legal compliance are applied to human-made content and content produced using AI tools

CEPIC Industry Guidelines

Visual Content is facing its revolution

CEPIC, International Association of the Media Licensing Industry, is pleased to announce the release of its AI Ethical Guidelines for Responsible Re-Use and Production of Visual Content.

This is CEPIC

CEPIC is an international non profit organisation with the aim to be a united voice for the visual media industry, in Europe and beyond. CEPIC's governance is assured by an international Board representing different sides of the industry. National trade associations as well as individual company active in the visual media licensing industry may join CEPIC.

CEPIC is registered as A.I.S.B.L (Association Internationale Sans But Lucratif) in Brussels, Nbr 0786.351.284 ; Transparency Register: CEPIC AISBL: 844063451685-53

Learn more

Members Directory

CEPIC 2026

Building on the success of previous years, CEPIC 2026 promises to be our most exciting event yet. Three days of business, connection, and inspiration in the vibrant city of Valencia, Spain. This unmissable gathering brings together visual media professionals to explore new opportunities, share ideas, and shape the future of the image licensing industry.

Information about CEPIC 2026 Register today