Generative AI is now part of the visual content licensing industry. To ensure that we remain a robust and trustworthy industry, CEPIC considers it is essential that the same high standards of reliability, transparency and legal compliance are applied to human-made content and content produced using AI tools
Download the attached document, which outlines CEPIC's guidelines on provenance and trusted content in the age of generative AI. You can also download a copy of the CEPIC guidelines in French here.
It provides actionable recommendations for visual content creators and licensing agencies to ensure transparency, legal compliance, and authenticity when working with AI-generated content, and can be used to guide best practices for managing and licensing content in the evolving AI landscape.
These guidelines were first presented at CEPIC 2025 in Juan-les-Pins and are now publicly available. Watch the CEPIC 2025 session replay here: View Session