Dr James Smith is Senior Director of Product at Cloudflare, responsible for the AI Content Monetization efforts. Cloudflare acquired his startup, Human Native AI, where he was co-founder and CEO. James has a PhD in Computer Science and a decade of experience developing AI products at Google and DeepMind. James co-founded Human Native AI with Jack Galilee to address the fundamental challenges in AI-driven content monetisation, including fairness and rights holder participation.