Vered Horesh is Chief AI Strategy Officer at Bria, where she is spearheading a new paradigm for generative AI rooted in licensed content, creative attribution, and commercial scale. A former technology lawyer with over two decades advising high-growth companies, Vered blends legal insight, business rigor, and a deep understanding of emerging technologies to architect Bria’s strategic direction. At Bria, she leads global partnerships with media and entertainment companies and premium IP owners, advancing a model of responsible AI that respects rights, drives monetization for creators, and aligns with commercial realities. She is the co-inventor of patents behind Bria’s attribution engine - an innovation that enables performance-based compensation for content owners whose works influence AI-generated results. Vered played a key role in building Bria’s differentiated foundation model strategy - including the industry’s most expansive deployment of explicitly licensed data - while ensuring the company’s position as a principled alternative to extractive AI development. Her leadership helped forge landmark collaborations with over 30 content providers and strategic alliances with media and entertainment. Her conviction - that ethical AI is not a constraint but a competitive edge - is driving a new playbook for innovation where legal clarity, business incentives, and creative integrity converge.