Coming from deep AI and misinformation research, Jeppe Nørregaard is an expert on the power of AI, in particular in its potential to blur the lines between AI and reality. Its potential negative effects drove him to found InReality, a fast growing Danish tech company verifying real content in the age of AI. Crucially Jeppe is not an advocate for detection, but knows that new, innovative technology is needed to protect and verify real content. A thought leader and lecturer in this space, Jeppe has appeared on numerous podcasts to spread the message on the more secure and more scalable methods needed to distinguish real content from AI generated.