Paul Melcher is responsible for Strategic Partnerships at IMATAG. He is also the Managing Director at MelcherSystem, a leading visual tech consulting firm. He founded Kaptur Magazine, the first online publication dedicated to the visual tech industry, and is an advisory board member for the Plus Coalition, Clippn, and Anthology, as well as a member of the C2PA. With over 20 years of experience in visual content licensing and technology innovation, Mr. Melcher has played a pivotal role in several top digital media companies, including Corbis, Stipple, Digital Railroad, and PictureGroup. He successfully sold his company, ImageDirect, to Getty Images. Recognized as one of the "100 most influential individuals in American photography" by American Photo, Paul Melcher is also a recipient of a Digital Media Licensing Association Award.