Mathieu Desoubeaux, CEO of IMATAG, leads in digital watermarking technology designed to protect visual content authenticity and copyright for photo agencies. Understanding the challenges faced by image professionals in the digital marketplace, he co-founded IMATAG to help agencies control content distribution and prevent unauthorized use of their visual assets. As AI-generated content threatens media integrity, Mathieu advocates for invisible watermarking as a crucial tool for ensuring content traceability and protecting photographic collections' value . His vision positions IMATAG as a key technology partner for professional photo agencies in safeguarding their digital assets."