Tom Tramborg is Global Director for Media and Publishing at SASHA, the company behind a world-patented Digital DNA technology that embeds invisible, persistent proof of image ownership. Designed to withstand manipulation, cropping, and screenshots, the technology also enables the automatic tracking of unauthorised use, while creating a commercial framework that gives rights holders greater control over how their images are used. In his role, Tom works closely with media companies, publishers, and image agencies, bridging the gap between innovative technology and the needs of the visual media industry. With strong industry relationships and a deep understanding of the challenges around image rights, he brings valuable insight into the real-world impact of misuse and the importance of effective rights management.