Industry Guidelines

With the EU AI Act's transparency obligations under Article 50 taking effect from 2 August 2026, CEPIC explains what image businesses need to know about compliance, deepfakes, and machine-readable content marking. The guidance highlights the important role of IPTC metadata, C2PA and digital watermarking in helping organisations meet the new legal requirements while maintaining trust in visual content.

As implementation of the EU AI Act approaches, the European Commission has released practical guidance to support organisations in meeting transparency requirements for AI-generated content. Read IPTC’s interpretation of the Code and what it could mean for standards across the visual media ecosystem.

The IPTC has released a set of guidelines expressing best practices that publishers can follow to express the fact that they reserve data-mining rights on their copyrighted content. Read more...

Generative AI is now part of the visual content licensing industry. To ensure that we remain a robust and trustworthy industry, CEPIC considers it is essential that the same high standards of reliability, transparency and legal compliance are applied to human-made content and content produced using AI tools

CEPIC, International Association of the Media Licensing Industry, is pleased to announce the release of its AI Ethical Guidelines for Responsible Re-Use and Production of Visual Content.

The guidelines cover a wide range of topics, including data protection, bias, accountability and explainability. They provide practical recommendations to help individuals and organisations working in the visual media industry ensure that AI is used ethically and responsibly.

In August 2021 CEPIC created a working group on Best Practices in Copyright Enforcement. The group, made up equally of agencies and service companies, has completed its work and produced a list of recommendations the CEPIC Best Practices in Copyright Tracking.