Artificial Intelligence

Deepfake detection is advancing rapidly, but remains inconsistent and often unreliable in real-world scenarios. As AI-generated content becomes more sophisticated, the UK warns that detection alone is not enough, highlighting the need for regulation, standardisation, and stronger safeguards.

On 17 March 2026, Sylvie Fodor was invited to present CEPIC's Ethical Guidelines on the use of AI and the recommendations for professionals distributing images at the DSCOVER event organised by DALIM at the European Metropolis of Lille (MEL), where experts in print, marketing, AI and packaging come together.

On 10 March 2026, the European Parliament adopted a resolution on copyright and generative AI, stemming from the report “Copyright and Generative Artificial Intelligence: Opportunities and Challenges”. The resolution was adopted with 460 votes in favour, 71 against and 88 abstentions. MEPs stated that EU copyright law should apply to all generative AI systems placed on the EU market, regardless of where they were trained. The Parliament is calling for transparency regarding the use of copyrighted works to train AI, fair remuneration for rightsholders, and measures to protect the cultural and media sectors, including the press.

To help providers and deployers meet the marking and labelling requirements for AI generated content under Article 50 AI Act, the Commission is facilitating the development of a voluntary code of practice.

The report provides important evidence against any form of copyright exception and in favour of transparency requirements on AI developers ahead of the government’s update on AI and copyright, due by 18 March.

The European Publishers Council has filed a formal antitrust complaint with the European Commission, alleging that Google is abusing its dominant position in search by using publishers’ content for AI features without authorisation, fair remuneration, or meaningful opt-out options. The EPC argues that Google’s AI Overviews and AI Mode undermine publisher revenues, distort competition, and threaten the sustainability of professional journalism, calling for decisive enforcement and a fair licensing framework.

The European Parliament’s JURI Committee has adopted an own-initiative report on copyright and generative AI, reaffirming that AI development must respect the rule of law and creators’ rights. The report calls for transparency, legal certainty, and fair compensation where copyrighted works are used, urging the European Commission to take the next steps.

The European Commission has launched a stakeholder consultation and call for expression of interest to support the implementation of Measure 1.3 of the General-Purpose AI (GPAI) Code of Practice, focusing on how providers of general-purpose AI models must identify and comply with copyright opt-outs for text and data mining (TDM).