Artificial Intelligence

AFP has unveiled MediaGen, a collaborative €4 million project bringing together leading French technology partners to develop responsible AI solutions for the media industry. The initiative aims to improve newsroom efficiency through secure, traceable and ethical AI tools for journalists.

As implementation of the EU AI Act approaches, the European Commission has released practical guidance to support organisations in meeting transparency requirements for AI-generated content. Read IPTC’s interpretation of the Code and what it could mean for standards across the visual media ecosystem.

Getty Images and OpenAI have announced a new multi-year agreement that will bring Getty Images’ licensed visual content into search and discovery experiences within ChatGPT. The partnership highlights the growing importance of trusted, permissioned content in AI-powered products and aims to deliver richer, more reliable visual experiences for users.

The European Commission has published the final voluntary Code of Practice on marking and labelling AI-generated content ahead of new AI Act transparency obligations coming into force on 2 August 2026. The Code provides practical guidance for AI providers and deployers on labelling synthetic content, deepfakes and AI-generated material to improve transparency and trust across the digital ecosystem.

On 10 June 2026, the European Union published its Code of Practice on the Transparency of AI-Generated Content. This was prior to the EU Artificial Intelligence Act (AI Act) coming into force on 2 August 2026. It is available here.

Germany’s Federal Court of Justice is set to hear a closely watched case examining whether downloading copyrighted images to create AI training datasets infringes photographers’ rights. The decision could have wider implications for text and data mining, machine-readable rights reservations and the future of AI development across Europe.

Join an live online masterclass on 10th April focused on AI for illustrators, specifically how artists can train AI models on their own artwork and potentially earn from it. Artfair is a platform built by BRIA for professional illustrators - to train a personal AI model on their own work and use it however makes sense for them.

CEPIC has welcomed the European Parliament’s report on copyright and generative AI, which calls for urgent legislation to address imbalances between AI companies and rightsholders. The report emphasises transparency, fair remuneration, and stronger control for creators over how their work is used in AI training and beyond.