Artificial Intelligence

In July 2025, the European Commission released documents intended to ensure transparency for General-Purpose AI providers under the EU AI Act, CEPIC argues they fall short in protecting Europe’s creative and media sectors. The voluntary Code of Practice, insufficient Transparency Template, and overly lenient Guidelines for GPAI providers fail to provide meaningful protection for rights holders, prompting CEPIC to call for stronger, enforceable measures.

A broad coalition of rightsholders from the cultural and creative sectors in the EU has expressed dissatisfaction with the European Commission's implementation measures of the AI Act, particularly the GPAI Code of Practice and Guidelines. They argue that the measures fail to address key concerns about the protection of intellectual property rights and do not fulfil the promises of the AI Act, which was intended to safeguard European copyright holders in the age of generative AI.

Joe Naylor discusses two recent legal rulings that address AI's use of copyrighted works for training large language models (LLMs). While the decisions in Bartz v Anthropic and Kadrey v Meta favour AI companies in some respects, they also highlight potential future challenges for AI training on copyrighted content, with Judge Chhabria’s ruling offering a roadmap for future plaintiffs to pursue infringement claims.

Provenance for Trust," a new initiative from TrustMyContent, UncovAI, and the Journalism Trust Initiative, aims to restore trust in media by ensuring content authenticity and traceability. The program addresses key issues like AI transparency and copyright protection, providing solutions to combat misinformation.

Hundreds of US publishers, including The New York Times and The Washington Post, have launched an ad campaign urging the government to ensure Big Tech compensates creators for content used in AI training. The "Support Responsible AI" campaign calls for fair compensation, mandatory attribution, and the protection of copyrighted content from unauthorised use by AI companies.

Experts and cultural figures from Poland, France and Germany have presented proposals for a human-centred approach to generative AI as part of the Polish Presidency of the Council of the European Union.

The Creative Rights in AI Coalition is urging the UK Government to uphold a Lords Amendment to the Data Bill that would grant rightsholders transparency over how their works are used in AI training. The amendment, backed by the creative industries, aims to protect livelihoods and support a fair, dynamic licensing market for UK content in the global AI landscape.

On 2 June 2025, France’s Ministry of Culture and Ministry Delegate for AI launched a national consultation bringing together generative AI developers and cultural sector rights holders. Aiming to build an ethical and balanced framework for trusted AI, the initiative seeks practical solutions that respect copyright while fostering innovation and data access.