Artificial Intelligence

Getty Images and OpenAI have announced a new multi-year agreement that will bring Getty Images’ licensed visual content into search and discovery experiences within ChatGPT. The partnership highlights the growing importance of trusted, permissioned content in AI-powered products and aims to deliver richer, more reliable visual experiences for users.

The European Commission has published the final voluntary Code of Practice on marking and labelling AI-generated content ahead of new AI Act transparency obligations coming into force on 2 August 2026. The Code provides practical guidance for AI providers and deployers on labelling synthetic content, deepfakes and AI-generated material to improve transparency and trust across the digital ecosystem.

On 10 June 2026, the European Union published its Code of Practice on the Transparency of AI-Generated Content. This was prior to the EU Artificial Intelligence Act (AI Act) coming into force on 2 August 2026. It is available here.

Germany’s Federal Court of Justice is set to hear a closely watched case examining whether downloading copyrighted images to create AI training datasets infringes photographers’ rights. The decision could have wider implications for text and data mining, machine-readable rights reservations and the future of AI development across Europe.

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CEPIC has welcomed the European Parliament’s report on copyright and generative AI, which calls for urgent legislation to address imbalances between AI companies and rightsholders. The report emphasises transparency, fair remuneration, and stronger control for creators over how their work is used in AI training and beyond.

The International Press Telecommunications Council has released version 2.0 of its AI Opt-Out Guidelines, introducing new protocols and practical tools to help publishers protect their content from unauthorised AI use. As the industry moves towards standardisation, the updated guidance offers immediate solutions while reinforcing the need for collaboration across the media and technology sectors.

Deepfake detection is advancing rapidly, but remains inconsistent and often unreliable in real-world scenarios. As AI-generated content becomes more sophisticated, the UK warns that detection alone is not enough, highlighting the need for regulation, standardisation, and stronger safeguards.