Digital Policies

Join us for an exclusive webinar featuring Brendan Quinn, Executive Director of IPTC (International Press Telecommunications Council), as he presents the latest IPTC guidelines designed to help visual content providers opt out of AI training.

A broad coalition of rightsholders from the cultural and creative sectors in the EU has expressed dissatisfaction with the European Commission's implementation measures of the AI Act, particularly the GPAI Code of Practice and Guidelines. They argue that the measures fail to address key concerns about the protection of intellectual property rights and do not fulfil the promises of the AI Act, which was intended to safeguard European copyright holders in the age of generative AI.

Provenance for Trust," a new initiative from TrustMyContent, UncovAI, and the Journalism Trust Initiative, aims to restore trust in media by ensuring content authenticity and traceability. The program addresses key issues like AI transparency and copyright protection, providing solutions to combat misinformation.

Experts and cultural figures from Poland, France and Germany have presented proposals for a human-centred approach to generative AI as part of the Polish Presidency of the Council of the European Union.

Following Meta’s proposals to update its privacy policies to allow training of AI models, societies representing copyright of visual artists, writers, performers and directors have jointly written to the Digital Regulation Cooperation Forum (DRCF), which was established in 2020 to cooperate on the regulation of online platforms, to investigate the matter.

We are excited to share a significant development in the realm of news media standards: Google LLC has officially become a Voting Member of the International Press Telecommunications Council (IPTC), a global technical standards body for the news media.

At IPTC we receive many requests for help and advice regarding editing embedded photo and video metadata, and this has only increased with the recent news about the IPTC Digital Source Type property being used to identify content created by a generative AI engine.

This is an up-dated on the Licensable Badge initiated in 2017 thanks to a fruitful cooperation of Google with CEPIC. The image rights metadata framework through Schema.org and IPTC now covers copyright fields.