Artificial Intelligence

The European Publishers Council (EPC) has welcomed the European Commission’s decision to fine Google €890 million for breaches of the Digital Markets Act, including self-preferencing its own services in Search. The EPC also welcomes confirmation that the same principles of fairness and non-discrimination will apply to AI Overviews and AI Mode as generative AI continues to reshape how users access publishers’ content.

The Alliance de la Presse d’Information Générale (APIG) has filed a complaint with the French Competition Authority following the launch of Google’s AI Overviews and AI Mode in France. The action calls for greater transparency, fair negotiation and appropriate remuneration when publishers’ protected content is used to power generative AI services.

With the EU AI Act's transparency obligations under Article 50 taking effect from 2 August 2026, CEPIC explains what image businesses need to know about compliance, deepfakes, and machine-readable content marking. The guidance highlights the important role of IPTC metadata, C2PA and digital watermarking in helping organisations meet the new legal requirements while maintaining trust in visual content.

AFP has unveiled MediaGen, a collaborative €4 million project bringing together leading French technology partners to develop responsible AI solutions for the media industry. The initiative aims to improve newsroom efficiency through secure, traceable and ethical AI tools for journalists.

As implementation of the EU AI Act approaches, the European Commission has released practical guidance to support organisations in meeting transparency requirements for AI-generated content. Read IPTC’s interpretation of the Code and what it could mean for standards across the visual media ecosystem.

Getty Images and OpenAI have announced a new multi-year agreement that will bring Getty Images’ licensed visual content into search and discovery experiences within ChatGPT. The partnership highlights the growing importance of trusted, permissioned content in AI-powered products and aims to deliver richer, more reliable visual experiences for users.

The European Commission has published the final voluntary Code of Practice on marking and labelling AI-generated content ahead of new AI Act transparency obligations coming into force on 2 August 2026. The Code provides practical guidance for AI providers and deployers on labelling synthetic content, deepfakes and AI-generated material to improve transparency and trust across the digital ecosystem.

On 10 June 2026, the European Union published its Code of Practice on the Transparency of AI-Generated Content. This was prior to the EU Artificial Intelligence Act (AI Act) coming into force on 2 August 2026. It is available here.