Artificial Intelligence

CEPIC has welcomed the European Parliament’s report on copyright and generative AI, which calls for urgent legislation to address imbalances between AI companies and rightsholders. The report emphasises transparency, fair remuneration, and stronger control for creators over how their work is used in AI training and beyond.

The International Press Telecommunications Council has released version 2.0 of its AI Opt-Out Guidelines, introducing new protocols and practical tools to help publishers protect their content from unauthorised AI use. As the industry moves towards standardisation, the updated guidance offers immediate solutions while reinforcing the need for collaboration across the media and technology sectors.

Deepfake detection is advancing rapidly, but remains inconsistent and often unreliable in real-world scenarios. As AI-generated content becomes more sophisticated, the UK warns that detection alone is not enough, highlighting the need for regulation, standardisation, and stronger safeguards.

On 17 March 2026, Sylvie Fodor was invited to present CEPIC's Ethical Guidelines on the use of AI and the recommendations for professionals distributing images at the DSCOVER event organised by DALIM at the European Metropolis of Lille (MEL), where experts in print, marketing, AI and packaging come together.

On 10 March 2026, the European Parliament adopted a resolution on copyright and generative AI, stemming from the report “Copyright and Generative Artificial Intelligence: Opportunities and Challenges”. The resolution was adopted with 460 votes in favour, 71 against and 88 abstentions. MEPs stated that EU copyright law should apply to all generative AI systems placed on the EU market, regardless of where they were trained. The Parliament is calling for transparency regarding the use of copyrighted works to train AI, fair remuneration for rightsholders, and measures to protect the cultural and media sectors, including the press.

To help providers and deployers meet the marking and labelling requirements for AI generated content under Article 50 AI Act, the Commission is facilitating the development of a voluntary code of practice.

The report provides important evidence against any form of copyright exception and in favour of transparency requirements on AI developers ahead of the government’s update on AI and copyright, due by 18 March.

The European Publishers Council has filed a formal antitrust complaint with the European Commission, alleging that Google is abusing its dominant position in search by using publishers’ content for AI features without authorisation, fair remuneration, or meaningful opt-out options. The EPC argues that Google’s AI Overviews and AI Mode undermine publisher revenues, distort competition, and threaten the sustainability of professional journalism, calling for decisive enforcement and a fair licensing framework.