As AI developers train models on massive volumes of visual data, the question of how to license that content becomes increasingly urgent. This panel explores collective licensing, contract negotiations, and fair compensation strategies to protect rights holders and reshape industry standards.

As AI tools continue to use copyrighted works for training, the decision to opt-out or opt-in is becoming a crucial and complex one for creators. This panel will explore the legal, technical, and financial implications of both approaches and what they mean for the future of rights management.

What does “authenticity” mean in the age of AI-generated content? This session presents the findings of the CEPIC Working Group on Authenticity, featuring key voices from AFP, Alamy, BELGA, TopFoto, and Shutterstock, as they explore ethics, realness, and the future of trust in visual media.

AFP will attend CEPIC 2025 and the IPTC Spring Congress in Antibes, sharing insights on image traceability, usage rights, and authenticity in the age of generative AI. Across multiple panels and working groups, AFP representatives will highlight the agency’s commitment to transparency, trust, and the protection of visual content.

This essential legal panel will explore key global developments in AI legislation, from the EU AI Act to US Fair Use challenges and the UK's TDM exception. Join legal experts as they unpack how new rules are reshaping copyright, liability, and licensing in the age of generative AI.

Discover how digital watermarking is redefining image protection, authenticity, and market intelligence in this focused session sponsored by IMATAG. Moderated by Paul Melcher and Mathieu Desoubeaux, the panel brings together expert insights and real-world case studies from agencies using this next-level tool.

This panel will explore the rapidly evolving B2C market in the visual content space, with insights from AFP and Pixways on direct-to-consumer strategies and trends. From licensing innovations to the rise of customisable content offerings, learn how leading agencies are adapting to engage and monetise end users more effectively.

This panel explores how regional expertise adds value in a global content marketplace, with insights from leading distributors on building strong, effective licensing partnerships. Learn how local knowledge, strategic alliances, and smart distribution networks help content reach the right audiences worldwide.