As the visual content industry continues to adapt to rapid technological change and evolving consumer habits, the B2C (business-to-consumer) market remains a critical space for innovation and growth. From licensing directly to consumers and artists to managing digital archives and fine art prints, the B2C segment is expanding in both scale and sophistication.
In this insightful panel moderated by Gilles Taquet of Roger Viollet, we bring together two experts who have been at the forefront of B2C development: Christophe Walter-Petit of Agence France-Presse (AFP) and Christophe Ralite of Pixways. Together, they will provide a broad overview of the current B2C landscape, drawing from their respective company experiences to shed light on both opportunities and emerging challenges.
Expect discussion on how consumer demand is reshaping image delivery, the rise of customisable content services, and how agencies can rethink value propositions when speaking directly to individual buyers. As more organisations explore ways to engage end users without intermediaries, this session will examine best practices and lessons learned in developing effective direct-to-consumer models.
Whether you're looking to expand your B2C reach, enhance your digital offering, or simply understand what's driving consumer trends in the licensing world, this session will provide a valuable perspective on the future of the market.
View the full agenda:https://www.cepic.org/cepic/agenda
Can’t attend in person? For the first time ever, we’re offering virtual access to all panel sessions for just 99 EUR. Watch live from anywhere in the world. It’s invitation-only, so please email l.fowler@cepic.org for access details.