Think metadata can protect your images? Think again.
As the stakes rise around unauthorised usage and visual disinformation, this session at CEPIC 2025 will look into a next-level solution: digital watermarking. Often misunderstood or overlooked, digital watermarking is a powerful tool that goes far beyond surface-level protection.
In this impactful 30-minute session, we will review what digital watermarking really is, how it works, and—most importantly—what it can do for your business. From tracking leaks to proving authenticity, and from market intelligence to identifying infringement, watermarking is fast becoming a must-have tool in the licensing and rights management toolkit.
Hear from agencies currently using IMATAG's invisible watermarking technology in real-world workflows. They'll share surprising discoveries about where their content travels online, who uses it, and how watermarking has empowered them to better protect and manage their visual assets.
Moderated by Paul Melcher and Mathieu Desoubeaux, and featuring prestigious invited guests, this panel promises to demystify the technical aspects of watermarking while highlighting its practical value in a market shaped by AI and increased copyright challenges.
For the full agenda of CEPIC 2025, including panels, keynotes, and workshops, visit: https://www.cepic.org/cepic/agenda
Can’t attend in person? For the first time ever, we’re offering virtual access to all panel sessions for just 99 EUR. Watch live from anywhere in the world. It’s invitation-only, so please email l.fowler@cepic.org for access details.