As generative AI continues to transform the visual content landscape, one of the most urgent questions for agencies and rights holders is: How can we license content fairly and effectively for AI training? The issue of AI scraping versus transparent, compensated licensing models is now front and centre in negotiations across the globe.
In this session, industry leaders with firsthand experience at the negotiation table will explore possible solutions. From individual licensing strategies to the promise of collective licensing, panellists will share insights on what’s working, what’s needed, and where the legal and ethical boundaries currently lie.
Moderated by Anna Dickson (Shutterstock), the session welcomes a diverse group of experts, including Frédéric Sanuy (Activo), Christina Vaughan (Cultura Creative), Nick Luu (Pixta), Mikayel Khachatryan (Wirestock), and James Smith (Human Native). Together, they’ll examine how to move beyond reactive protection and into a space of proactive, fair collaboration with AI developers.
This conversation couldn’t be more important for image libraries, creators, platforms, and tech innovators. Join us in exploring the future of licensing in the age of AI.