In today’s interconnected world, content doesn’t just stay local; it travels. But even in a global marketplace, local expertise matters more than ever. Our Tuesday morning panel at CEPIC 2025 looks into one of the most essential (yet often overlooked) components of success in visual media: building a strong and effective distribution network.
How do agencies ensure their content reaches the right markets at the right time and in the right way? This session takes a look at the critical role of local distributors and their value in navigating regional markets. From legal frameworks and cultural sensitivities to relationships and representation, regional distributors offer far more than a sales channel, they bring essential insights that drive long-term partnerships and sustainable growth.
Moderated by Gilles Devicq of Pond5, the panel features a powerhouse of distribution professionals who’ve built and maintained robust global networks:
Together, these panellists will discuss the practicalities of setting up successful licensing partnerships, the evolving expectations of clients, and how content creators and agencies can make the most of global distribution without losing sight of local impact.
Join us bright and early on Tuesday morning for this engaging panel, and explore how a smart distribution strategy can help your content go further, faster.
View the full agenda: https://www.cepic.org/cepic/agenda
More session previews here: https://www.cepic.org/resources/news