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May 5, 2025
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CEPIC 2025 Panel: Building an Effective Distribution Network

Tuesday 13 May | 09:30 – 10:15
Moderator: Gilles Devicq (Pond5)
Speakers: Jonathan Wells (SIPA USA), Michael Gottschalk (DPA Picture Alliance), Clinton Nortje (GreatStock), Christina Vaughan (Cultura Creative)

In today’s interconnected world, content doesn’t just stay local; it travels. But even in a global marketplace, local expertise matters more than ever. Our Tuesday morning panel at CEPIC 2025 looks into one of the most essential (yet often overlooked) components of success in visual media: building a strong and effective distribution network.

How do agencies ensure their content reaches the right markets at the right time and in the right way? This session takes a look at the critical role of local distributors and their value in navigating regional markets. From legal frameworks and cultural sensitivities to relationships and representation, regional distributors offer far more than a sales channel, they bring essential insights that drive long-term partnerships and sustainable growth.

Moderated by Gilles Devicq of Pond5, the panel features a powerhouse of distribution professionals who’ve built and maintained robust global networks:

  • Jonathan Wells, Executive VP at SIPA USA, brings expertise from a company with deep roots in editorial content distribution.
  • Michael Gottschalk of DPA Picture Alliance, one of Germany’s leading image providers, will share insights from working across European and international markets.
  • Clinton Nortje of GreatStock will speak to the challenges and opportunities in representing content across the African continent.
  • Christina Vaughan, Founder of Cultura Creative, brings a unique perspective on inclusive and diverse visual storytelling and what it takes to distribute such content globally.

Together, these panellists will discuss the practicalities of setting up successful licensing partnerships, the evolving expectations of clients, and how content creators and agencies can make the most of global distribution without losing sight of local impact.

Join us bright and early on Tuesday morning for this engaging panel, and explore how a smart distribution strategy can help your content go further, faster.

View the full agenda: https://www.cepic.org/cepic/agenda
More session previews here: https://www.cepic.org/resources/news

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