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Today, the European Commission published guidelines to assist providers and deployers of artificial intelligence (AI) systems in meeting the AI Act's transparency obligations, which start to apply on 2 August 2026. Transparency obligations will help people recognise when they are interacting with AI or when content has been generated or altered by AI, reducing the risk of deception and manipulation. The guidelines published today clarify which providers and deployers must comply with the transparency obligations for interactive AI systems and the marking and labelling of AI-generated content.

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CEPIC launched its Summer Webinar Series with an insightful session on the EU AI Act and C2PA, attracting more than 40 registrations from across the visual content industry. Presented by Trufo's Cindy Han and James Denaro, the webinar explored the future of content provenance, compliance and digital trust.

CEPIC is pleased to welcome TrustMyContent as its newest member. Specialising in content authenticity, provenance and disinformation monitoring, the company develops practical solutions to help organisations build trust throughout the digital content lifecycle.

Provenancefortrust has officially launched, providing the media industry with a platform to verify the origin, authorship and AI-use disclosure of digital content. Developed through a collaboration between six organisations, including CEPIC, the initiative aims to strengthen trust and transparency in an era of rapidly growing AI-generated content.

AFP has unveiled MediaGen, a collaborative €4 million project bringing together leading French technology partners to develop responsible AI solutions for the media industry. The initiative aims to improve newsroom efficiency through secure, traceable and ethical AI tools for journalists.

Getty Images has announced it will terminate its proposed $3.7 billion merger with Shutterstock after UK competition regulators required the sale of Shutterstock's editorial business. The decision brings an end to one of the most significant proposed mergers in the visual content industry.

PhotoShelter has announced a new integration with Getty Images that enables sports and higher education organisations to move editorial content from capture to global licensing in real time. The partnership streamlines image workflows, helping contributors deliver rights-ready content faster while creating new opportunities to monetise both live event coverage and existing archives.