Advocacy

CEPIC, International Association of the Media Licensing Industry, is pleased to announce the release of version 2 of its AI Ethical Guidelines for Responsible Re-Use and Production of Visual Content. The Guidelines are now also available in French. The Guidelines provide a framework for ethical and responsible use of AI in the Re-Use and Production of visual content.

In a letter signed by 70 professional organisations in France, including CEPIC's members the UPP and SAPHIR, the creative industry has, in the context of the Trilogue on the draft European Regulation on artificial intelligence, the AI Act, turned to the French Prime Minister calling for France's strong commitment on behalf of the cultural and creative sector.

Europe has a unique opportunity to show global leadership on an AI framework.

CEPIC will introduce the "AI Ethical Guidelines for Responsible Re-Use and Production of VISUAL CONTENT" at the IPTC Photo Metadata Conference on 10 Novembre

Artificial Intelligence has made considerable progress in recent years. New tools, new players and also new content have appeared in the visual media licensing industry - some of them are now CEPIC members. Also, legislation around the world is shaping up, as competition between trading blocks (mainly US, EU and Asia) for dominance in this area intensifies.

I asked, “Are you going to kill me?” He replied: “We’ll see.”

In August 2021 CEPIC created a working group on Best Practices in Copyright Enforcement. The group, made up equally of agencies and service companies, has completed its work and produced a list of recommendations the CEPIC Best Practices in Copyright Tracking.