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With the EU AI Act's transparency obligations under Article 50 taking effect from 2 August 2026, CEPIC explains what image businesses need to know about compliance, deepfakes, and machine-readable content marking. The guidance highlights the important role of IPTC metadata, C2PA and digital watermarking in helping organisations meet the new legal requirements while maintaining trust in visual content.

IMATAG and ImageRights have joined forces to create a seamless workflow that takes images from invisible watermarking and online detection through to copyright enforcement and revenue recovery. By combining robust traceability technology with global legal expertise, the partnership gives rights holders a faster, more effective way to protect and monetise their visual content.

Today, the European Commission published guidelines to assist providers and deployers of artificial intelligence (AI) systems in meeting the AI Act's transparency obligations, which start to apply on 2 August 2026. Transparency obligations will help people recognise when they are interacting with AI or when content has been generated or altered by AI, reducing the risk of deception and manipulation. The guidelines published today clarify which providers and deployers must comply with the transparency obligations for interactive AI systems and the marking and labelling of AI-generated content.

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CEPIC launched its Summer Webinar Series with an insightful session on the EU AI Act and C2PA, attracting more than 40 registrations from across the visual content industry. Presented by Trufo's Cindy Han and James Denaro, the webinar explored the future of content provenance, compliance and digital trust.

CEPIC is pleased to welcome TrustMyContent as its newest member. Specialising in content authenticity, provenance and disinformation monitoring, the company develops practical solutions to help organisations build trust throughout the digital content lifecycle.

Provenancefortrust has officially launched, providing the media industry with a platform to verify the origin, authorship and AI-use disclosure of digital content. Developed through a collaboration between six organisations, including CEPIC, the initiative aims to strengthen trust and transparency in an era of rapidly growing AI-generated content.

AFP has unveiled MediaGen, a collaborative €4 million project bringing together leading French technology partners to develop responsible AI solutions for the media industry. The initiative aims to improve newsroom efficiency through secure, traceable and ethical AI tools for journalists.