Webinar 1 of CEPIC's 3-Part Summer Webinar Series
9 July 2026 | 16:30 CET | Online | 60 minutes
With the EU AI Act entering into force on 2 August 2026, organisations across the visual content industry are preparing for a new era of transparency and content provenance.
To help the industry understand these changes, CEPIC is launching a three-part Summer Webinar Series exploring the practical, technical and business implications of the new legislation. Designed for picture agencies, archives, content creators, brands and technology providers, the series will provide practical guidance on navigating the evolving AI landscape.
Our first webinar, Compliance Now, Trust Tomorrow: EU AI Act & C2PA, takes place on 9 July and will be presented by Cindy Han, Co-founder of Trufo.
Article 50(2) of the EU AI Act requires providers of generative AI systems to mark synthetic content in a machine-readable format. The recently published Code of Practice identifies cryptographically signed metadata and imperceptible watermarking as the primary technical approaches for achieving this. While C2PA is not explicitly named in the legislation, it is increasingly recognised across the industry as the leading framework for implementing these requirements.
These developments extend far beyond regulatory compliance. Platforms, browsers, AI agents and content buyers are beginning to validate, display and rely upon provenance information and trust signals when assessing digital content. For picture agencies, brands and content businesses, provenance metadata is rapidly becoming not only a legal expectation but also an indicator of authenticity, transparency and commercial value.
During this one-hour webinar, attendees will gain a practical understanding of what Article 50 requires, who may be affected, and how organisations can begin preparing today.
The webinar will be presented by Cindy Han, Co-founder of Trufo, a company helping organisations embed trust into digital content through Content Credentials powered by the C2PA standard.
Trufo helps you embed Content Credentials — powered by the C2PA industry standard — into images, audio, video, documents, and more. Our platform of C2PA/CAWG certificates, APIs, and SDKs fast-track your content provenance implementation in a scalable and secure way.
Under Cindy's leadership, the company has become an important voice in the development of trusted digital media and content authenticity solutions. Before founding Trufo, Cindy worked as an engineer and has spoken widely about the need to build trustworthy infrastructure for the AI era.
This webinar is designed for:
CEPIC Members: Free
Non-members: €69
CEPIC 2026 Attendees (Non-Members): €29
Not a CEPIC member? This is an opportunity to join the conversation and understand what these developments could mean for your organisation before the August implementation deadline.
Reserve your place via Eventbrite: Register for the webinar