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October 21, 2025
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Provenance 4 Trust: Kickoff Meeting in Paris, Advancing Provenance and Content Authenticity

CEPIC Executive Director Sylvie Fodor and CEPIC Legal Counsel Marisol Muñiz recently attended the kickoff meeting of the Trust My Content consortium in Paris on 14 October 2025. The meeting marked the official start of the Provenance4Trust programme, an ambitious two-year initiative uniting leading organisations to strengthen trust, transparency, and authenticity in digital content.

You can read more about the launch of Provenance4Trust here.

The kickoff meeting brought together all project partners, CEPIC, Reporters Sans Frontières (RSF), Trust My Content, L’Atelier, Sciences Po Paris, and UncovAI, to present their roles, align objectives, and establish the project timeline. Participants also reviewed six real-world use cases where authentication of provenance and AI-generated content plays a critical role, including:

  1. Authenticity and Chain of Trust – Verifying the origin and integrity of media from source to publication.
  2. Copyright and Provenance – Protecting creators’ rights and valuing content provenance.
  3. Certification and Labelling – Highlighting ethical journalism and verified information sources.
  4. AI Transparency and Compliance with the AI Act – Ensuring clarity around AI-generated or modified content.
  5. Typosquatting Prevention – Combating fake websites and domain impersonation.
  6. Protection Against Scraping – Preventing unauthorised data extraction from media sites.

The Provenance4Trust programme aims to build an open, interoperable system that verifies the authenticity of content across images, videos, audio, and text, helping media organisations comply with EU regulations such as the AI Act, DSA, and EMFA, while restoring public confidence in digital information.

Get Involved

CEPIC members are invited to take part by sharing:

  • Which topics or use cases are of greatest interest to your organisation?
  • Whether you would like to collaborate more closely by exploring a use case in depth or contributing to its technical or legal analysis.

By January 2026, the consortium will select one or two key use cases to develop into funded proof-of-concept projects, in partnership with volunteer organisations. If you’d like to express your interest or share your ideas, please fill out this short form.

The Provenance4Trust consortium represents a united effort to protect content integrity, promote transparency, and fight misinformation, values at the core of CEPIC’s mission.

Stay tuned for more updates, including details of Provenance’s presence at CEPIC 2026 in Valencia.

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