CEPIC is excited to welcome TrustMyContent as our newest member.
TrustMyContent specialises in digital trust, helping content creators, publishers, agencies and media organisations address the growing challenges of content authenticity, provenance and the spread of manipulated information. By combining technical expertise with practical implementation, the company develops solutions that enable organisations to build greater transparency and trust throughout the content lifecycle.
Its work is centred around two complementary areas.
The first focuses on integrating trusted technologies directly into content production workflows. TrustMyContent supports the implementation of leading industry standards and technologies, including C2PA for tamper-evident provenance metadata, watermarking solutions for persistent content identification, and digital certificates and identity frameworks such as CAWG to securely link content to its creator. The company is also developing an intermediation portal that will provide publishers, artists, agencies and media organisations with a single point of access to trusted provenance technologies.
The second area focuses on monitoring how content and narratives spread across social media and the open web. Working alongside fact-checkers and subject-matter experts, TrustMyContent combines specialist tools with human expertise to analyse the spread of narratives and disinformation campaigns. This enables organisations to respond quickly and effectively with evidence-based insights, rather than simply observing online activity.
By combining technical provenance with ongoing narrative monitoring, TrustMyContent helps organisations strengthen trust in digital content, from its creation through to its distribution and use online.
As the media and visual content industries continue to navigate the opportunities and challenges presented by artificial intelligence, content authenticity and provenance are becoming increasingly important. TrustMyContent's expertise aligns closely with CEPIC's commitment to supporting trusted, transparent and responsible innovation across the visual media ecosystem.
We are very pleased to welcome TrustMyContent to the CEPIC community and look forward to working together on the future of trusted digital content.
To learn more about TrustMyContent, visit https://trustmycontent.com/ or connect with the team on LinkedIn.