Artificial Intelligence

Spain and China have introduced strict new regulations requiring AI-generated content to be clearly labelled to combat misinformation and protect digital integrity. Spain’s proposed law imposes heavy fines for non-compliance, while China mandates both visible and metadata-based labelling to ensure transparency in AI-generated media.

CEPIC attended the Unmasking AI – Making the EU AI Act Succeed event in Brussels, where industry leaders discussed the urgent need for transparency, accountability, and fair compensation in AI model training. Patrick Lacroix, CEO of Belga, highlighted the risks of unchecked AI scraping and emphasised that without stronger protections in the AI Act, rightsholders will continue to face legal uncertainty, loss of control, and unfair exploitation of their content.

As a key stakeholder in the creative industries, CEPIC is deeply concerned with the envisaged alteration of copyright law in the UK which we think is presently perfectly fit for purpose to incentivise licensing agreements between AI providers and rightsholders and to provide a sustainable environment to European innovation and SMEs. CEPIIC's submission provides insight into the challenges faced by the image sector, specifically in relation to the options put forward by the government as well as insights into the on-going process in the EU and experience with opt-out mechanisms for rightsholders.

The UK’s creative industries have launched the "Make It Fair" campaign to raise awareness of the threat posed by AI models scraping creative content without permission or payment. As the government’s copyright consultation closes, national and regional news brands are uniting to urge the public to take action, calling on policymakers to uphold strong copyright protections and ensure fair compensation for creators.

Tools such as deepfakes, AI-generated content and automated bots can create highly realistic but fabricated information that can easily mislead people. This makes authenticity more important than ever CEPIC has recently created a working group around the concept of authenticity. What is authenticity in the visual medium and what are the rules for its application? The working group's recommendations will be presented at CEPIC 2025 in Juan les Pins in May.

On the occasion of the AI summit that took place in Paris on 10 and 11 February 2025, CEPIC added its voice to that of nearly 40 organisations representing rights holders calling on AI companies to respect fundamental rights, including copyright and related rights. This requires effective and complete transparency towards the holders of rights over the protected works and content used to train the AI models. The latter are to conclude licences within the framework of authorisations duly negotiated with the holders of rights.

The U.S. Copyright Office issued a report on the copyrightability of works created by artificial intelligence (AI), analyzing whether such works could be protected under copyright law. Here are the key points from the report.

CEPIC and a coalition of leading creative organisations across Europe are urging the EU to improve the Second Draft of the General-purpose AI Code of Practice to align with copyright laws and safeguard creators’ rights.