As AI tools reshape the way we discover and interact with content online, the rules of SEO are evolving at lightning speed. In this practical and forward-looking workshop, Raphaël Richard, serial entrepreneur and CEO of Paris-based growth agency Neodia, will guide attendees through the latest strategies to stay visible in today’s AI-driven search ecosystem.
From AI-powered search results to Google Discover and algorithmic shifts, this session is ideal for anyone looking to future-proof their SEO approach. Learn how to adapt your metadata, optimise your site structure, and align your content with the emerging behaviours of search engines shaped by generative AI.
With over 40 digital training courses under his belt via his e-learning platform 24pm Academy, and hands-on experience helping businesses deploy AI tools and rethink internal processes, Raphaël brings expert insight into both the technical and strategic layers of modern SEO.