CEPIC member BRIA has unveiled FIBO, a groundbreaking visual AI model designed to give creative teams and businesses unprecedented control over image generation. Unlike traditional AI tools that often produce unpredictable results, FIBO offers surgical precision, allowing users to fine-tune every element of a visual, from lighting and colour to composition and style.
Where most AI models deliver “close enough,” FIBO aims for exactly right. Whether you’re creating product images, marketing visuals, or branded assets, FIBO lets users control individual parameters independently. You can tweak brand colours without altering the rest of the image, or ensure consistency across an entire series of visuals, which makes it ideal for creative teams managing multiple campaigns or product lines.
FIBO is more than just an image generator; it’s an enterprise-ready creative tool designed to work within existing workflows.
It offers:
To celebrate the launch, BRIA is hosting the FIBO Hackathon, offering $25,000 in cash prizes. The goal? To inspire developers, creatives, and businesses to experiment with FIBO, testing its capabilities in real-world creative workflows and uncovering new ways to innovate with visual AI.
Participants are encouraged to explore how FIBO can improve production pipelines, streamline content creation, and deliver creative results at scale.
FIBO marks a significant leap forward for AI-assisted creative workflows. From generating hundreds of branded product variations in minutes to enabling personalised visual content for e-commerce, FIBO brings speed, accuracy, and reliability to the forefront of visual generation.
It represents the next step in merging innovation with responsibility, combining AI’s power with transparency, predictability, and licensed data.
👉 Learn more about FIBO and how it can transform your creative production: https://bria.ai/fibo