Adobe/ Andy Parsons contacted CEPIC with regards to the Content Authenticity Initiative.
The Content Authenticity Initiative (CAI) was announced by Adobe in partnership with The New York Times Company and Twitter in 2019. Since that time, Adobe is seeking cooperation with representatives from commercial organizations (software tools, publishers, social media) and has collaborated with human rights organizations and academic research to produce the White Paper here: https://adobe.ly/3iP9CKY
Their website is: https://contentauthenticity.org/
The "tool" is s an opt-in system provided to creators and consumers for content attribution and to combat so called fake news.
- "claim authorship"
- "empowering consumers to assess whether what they see is trustworthy"
Creators and publishers opting in the system have the ability to attach attribution data to the content they chose to share. Adobe wishes to develop an open source standard that would be implemented in Adobe's line of product and, ultimately, based on negotiations with camera manufacturers, in cameras.
Note: Adobe is well aware of the relevance of the CAI to the application Art.17 - notably the "best effort" requirement laid down in Art.17-4, when OCSSPs who have made content unavailable "for which the rightholders have provided ... the relevant and necessary information." - and therefore very interrested to work with CEPIC.
Two lines of collaboration may be envisaged:
- Testing - Adobe would be interested to work with CEPIC members to test their "tool" and define the standard
- Evangilizing - Adobe would be interested to work with CEPIC to demonstrate the tool, amke it known and used.
BVPA and IPTC. BVPA and IPTC are also in contact with Adobe - Content Authenticity Initiative and that a call is scheduled early September.
Efforts should be coordinated.
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