News

The News/Media Alliance has partnered with Bria to introduce an AI licensing model that ensures publishers are compensated through transparent attribution and revenue sharing. As a CEPIC member, Bria will also be part of the conversation at CEPIC 2026, with Vered Horesh speaking on the future of AI and content licensing.

Deepfake detection is advancing rapidly, but remains inconsistent and often unreliable in real-world scenarios. As AI-generated content becomes more sophisticated, the UK warns that detection alone is not enough, highlighting the need for regulation, standardisation, and stronger safeguards.

We are pleased to welcome MEDIA-IDENT Group GmbH to CEPIC, bringing expertise in copyright enforcement, content protection, and AI-driven image monitoring to support creators and brands worldwide. They will be attending CEPIC 2026 in Valencia. Connect with them to learn how their solutions can help protect and manage visual content.

The IPTC Media Provenance Summit agenda has been announced, bringing together leading experts in C2PA and content authenticity for a one-day event in Toronto this April. Hosted in collaboration with CBC/Radio-Canada, the summit will explore the future of media provenance, with a limited number of places still available for industry attendees.

PICSEL shares key insights on AI and copyright, focusing on creator rights, transparency, and the need for accessible licensing frameworks.

Countries including the UK and Australia are moving away from copyright exceptions for AI training, instead favouring licensing models that protect rightsholders while supporting innovation. At the same time, ongoing debates in the EU and pending legal decisions highlight unresolved questions around whether existing text and data mining rules can adequately address the realities of generative AI.

The New York Jets have become the first NFL team to adopt SmartFrame’s image-streaming technology, allowing them to retain full control over their official photography while unlocking new revenue through in-image advertising. The partnership reflects a growing trend among sports organisations to better manage, protect, and monetise their digital visual content.

The Mega Agency has launched a redesigned open-to-view website that allows users to browse its editorial photo archive without requiring a login, making image discovery faster and more accessible for media professionals. The platform also introduces StoryCreation™, a new AI-powered tool that helps editors automatically assemble curated photo stories in seconds.