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Metadata is like software. Understand its capabilities, use it, improve your business
BySarah SaundersThat's easily said, but CEPIC has taken a concrete step to help by commissioning the CEPIC/IPTC Metadata Handbook, authored by Sarah Saunders of Electric Lane with the active participation of the IPTC Photometadata Working Group.
With 76 IPTC fields now available for use, people working in the image business need an overview of metadata planning where IPTC fields are seen in a workflow context. The aim of the guide is to show how companies can follow key principles and plan metadata to suit their own resources, environment, and customer profiles. Only enter data once. Don't use software which drops metadata. Plan your workflow to included metadata. Embed critical data in the image file. ..and so on.
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