Powerful photography trend detected: Mystic Light food images
Trend scouts at StockFood, the world’s largest food media agency, have discovered a significant new style emerging in the industry.
Growing numbers of top international photographers are staging and lighting food and drinks to produce images suffused with mystery and excitement. At StockFood, this new trend has already been named: insiders call it Mystic Light. Velvet, dark colours, shine and an evanescent atmosphere characterise this popular new look. See these impressive images from StockFood at its website at www.stockfood.com/mystic_light.
The new photography style shows the influence of the Scandinavian photographers who first exploited light effects of the north of Europe, where Mystic Light originated. Cool Nordic lighting makes an effective contrast with much darker background colours, which are sometimes almost black. The minimalist arrangements of food and drink in these shots are reminiscent of the classic still life. Props are kept simple and frill free. Overall, the images create an impression of mystery, even fantasy, an effect often associated with the white nights of midsummer in the far North. The photographs evoke ancient myths and conjure new stories.
StockFood’s trend scouts are able to identify new trends the moment they emerge thanks to their continuous monitoring of the international media landscape and their close contact with professional photographers across the globe. Leaders in the Mystic Light style who are represented by StockFood include world-famous photographers from northern Europe such as Lars Ranek (Denmark), Aina C. Hole (Norway) and Mans Jensen (Sweden), as well as Wolfgang Schardt from Hamburg. Their atmospheric images are now finding imitators throughout the world.
Trend expert Petra Thierry of StockFood’s Photographers & Art Department is responsible for locating and identifying the latest developments in the world of international photography and design: Mystic Light is a powerful style being adopted more and more in magazines and cookery books. It brings food, drink and props into focus in a very special and particular way, which works particularly well for winter productions.
- About StockFood:
StockFood is the leading food specialist among image agencies, offering creative professionals in media, marketing, advertising and publishing the largest food image database on the internet: this includes an unmatched range of rights-managed and royalty-free images, videos and features from over 1,000 internationally renowned photographers and film producers. Expert recipe texts, created by an in-house team, are available for all images, videos and features. StockFood was established in Germany in 1979 and is now represented in 75 countries, on all continents, by a worldwide network of partner agencies. StockFood’s head office is based in Munich (Germany), further offices are in Kennebunk, Maine (USA) and London (UK).
|INT Press Release New Photography Style Mystic Light_Sept-2012.pdf||100.39 KB|
|Presseinformation Foto-Trend Mystic Light-StockFood-12-9-2012.pdf||99.47 KB|
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