CEPIC News

Initiative for Growth in the Online Special Environment

Aug 04. 2010
05:08
by
sylviefodor
Tags
CTK Photobank for CEPIC

How to cope with a challenging environment ? Angela Murphy reports on one of "the most impressive seminars organised by CEPIC at this year's conference".

The main conclusions are :

  1. Technology is changing more rapidly than ever before
  2. No business will be successful unless it watches these changes closely and adapts to them swiftly
  3. Mobile devices are the prime media of the future
  4. Visual communication is the way in which we all be communicating
  5. The use of moving footage is growing rapidly
  6. Microsales are the future but will not yield as much revenue
  7. Digital assets need to retain attribution information more permanently
  8. Social media sites and networks are a good way to attract traffic
  9. Google is by far the most powerful force in the web environment
  10. Technology and entertainment companies will change to become “experience providers”
  11. There is no clear view of how to monetise these changes
  • Information on the seminar may be found HERE
  • The full report is available in PDF HERE