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The History of German Picture Agencies - Part Two
ByKlaus PlaumannInnovation, market changes, new technology: A tough challenge for all members of the picture market in the nineties of the last century.. Some of them had the right feeling what the new direction would look like. They reacted right on time.
The Doers. Challenge: Digitalisation
Erwin Fey and Anton Dentler were two exceptional business men in the German picture industry in the 1990s. They shaped the positioning and success of the agencies ZEFA and Bavaria.
In 1995, Erwin Fey took over ZEFA (Zentrale Farbbild-Agentur, central colour picture agency), an ageing family-owned business from Düsseldorf that still managed to generate 7 million euros each year. Fey invested in ZEFA with the financial help of a British private equity business. Within a few years, he lead ZEFA to the top of the European picture agencies with a yearly revenue of 32 million Euro.
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- The full English and German version of the article is attached
- Click here to read Part One of the History of German Picture Agencies
File Attachment
| Attachment | Size |
|---|---|
| Part_2_History_German_Picture_Agencies.pdf | 125.37 KB |
| Teil_2_Geschichte_deutsche_Bildagenturen.pdf | 131.78 KB |
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