Industry Issues Downloads
Time to Change Pricing Strategies
This article has been published in the ITI Directory by Jim Pickerell, Author, Selling Stock.
Excerpt:
Leading stock producer Jack Hollingsworth told me recently, “This industry, like it or not...is making way for the new web 2.0 guard, on both the customer and creator sides. We must either adapt or face probable extinction (and I do mean extinction). For years this vertical industry has been in desperate need of a major overhaul from the ground up -- a complete rebuild. It’s not day surgery, it’s a quadruple bypass and it has to happen immediately. We must get with the program, or get out of the program.”
The key to this major overhaul is a radical change in pricing philosophy and strategy. Our pricing models are a hodge-podge designed for the 90s, but totally out of touch with today’s needs. Consider the problems various models face.
File Attachment
| Attachment | Size |
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| ITI_Time_to_change_pricing_strategies.pdf | 87.23 KB |
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