Industry Press Releases

New campaign to embed information permanently in digital media

Dec 16. 2011
04:12
by
CEPIC
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A picture may be worth 1,000 words, but permanently attached descriptions are worth a lot more as photos travel through the digital world. A campaign has been launched now to embed descriptive and rights information in digital media and to retain it during the whole life cycle.

The initiative has been launched by the International Press Telecommunications Council (IPTC), the American Association of Advertising Agencies (4A’s), and the Association of National Advertisers (ANA), with the support of trade organisations representing visual arts and photo agencies. It aims to establish the practice of applying descriptions and the copyright status of the content as metadata, and to embed it permanently during the electronic exchange of digital photo, text, audio or video files.

Blog

How Image Tracking Technology May Be Used in OW Legislation

Oct 10. 2011
04:10
by
sylviefodor
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ByGetty ImagesGetty Images and PicScout share with CEPIC their Policy Position Statement in relation to the Hargreaves Report and the Response of the UK Government to that Report.

  1. They present their reservations with regards to the establishment of the Digital Copyright Exchange ("DCE") as proposed by the Hargreaves Report
  2. They show how existing effective tracking technology makes ECL in the management of "visual orphan works"redundant

The second document is a powerpoint presentation outlining the main elements of the Hargreaves Report. The presentation was made by Lawyer Lisa Peets at the IP Guest Session organised by ICOMP in London on 8 September 2011.

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Blog

Metadata is like software. Understand its capabilities, use it, improve your business

Sep 22. 2011
10:09
by
CEPIC
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BySarah SaundersThat's easily said, but CEPIC has taken a concrete step to help by commissioning the CEPIC/IPTC Metadata Handbook, authored by Sarah Saunders of Electric Lane with the active participation of the IPTC Photometadata Working Group.

With 76 IPTC fields now available for use, people working in the image business need an overview of metadata planning where IPTC fields are seen in a workflow context. The aim of the guide is to show how companies can follow key principles and plan metadata to suit their own resources, environment, and customer profiles. Only enter data once. Don't use software which drops metadata. Plan your workflow to included metadata. Embed critical data in the image file. ..and so on.

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CEPIC News

The CEPIC IPTC Metadata Handbook is available for download for CEPIC Members

Aug 30. 2011
01:08
by
sylviefodor
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European picture agency organisation CEPIC has joined forces with standards body IPTC to produce the CEPIC/IPTC Metadata Handbook which was launched on 20 May 2011 at the CEPIC Congress in Istanbul, Turkey.

The Image Metadata Handbook is available for download as a zip file attached to this article.

CEPIC/IPTC Image Metadata Handbook

  • Authors and contributors

Sarah Sanders (Electric Lane), Michael Steidl (IPTC), Paul Brown (CEPIC), Christian Donle, Nancy Wolff

  • Prerequisite

Use Adobe Reader 10/X or Adobe Acrobat 10/X to read the documents of the Handbook. Adobe reader 10 is free to download at http://get.adobe.com/reader/.
Some functions may not work with earlier versions.

  • Start reading

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CEPIC News

Vincent Baby Introduces Himself

Jul 06. 2011
08:07
by
CEPIC
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Dear member delegate of the IPTC:

I am requesting a few moments of your time to introduce myself as the new chairman of the Board of Directors of the IPTC. I first want to thank all voting member delegates for the trust they have placed in me at last month’s Annual General Meeting in Berlin and to express gratitude to my predecessor, Stéphane Guérillot, for his steady and successful leadership over the past six years.

Industry Press Releases

Embedded Metadata Manifesto (2011)

Jul 05. 2011
06:07
by
CEPIC
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The Manifesto was issued by the IPTC Photo Metadata Working Group in May 2011.

Photographers, film makers, videographers, illustrators, publishers, advertisers, designers, art directors, picture editors, librarians and curators all share the same problem: struggling to track rapidly expanding collections of digital media assets such as photos and video/film clips.

With that in mind we propose five guiding principles as our "Embedded Metadata Manifesto":

  1. Metadata is essential to describe, identify and track digital media and should be applied to all media items which are exchanged as files or by other means such as data streams.

Industry Press Releases

Vincent Baby new Chairman of the Board of Directors of the IPTC

Jul 05. 2011
06:07
by
CEPIC
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Vincent Baby of Thomson Reuters has been elected Chairman of the Board of Directors of the International Press and Telecommunications Council (IPTC), succeeding Stéphane Guérillot of Agence France-Presse, the IPTC announced Wednesday following its 46th annual general meeting held in Berlin.

"IPTC holds a very special place at the crossroads of journalism and technology. Its standards and expertise are essential to the seamless interchange and user experience of news throughout the media industry", said Baby. "It is a privilege to chair such an organisation and to follow in the footsteps of Stéphane Guérillot, who has led it with distinction for the past six years."

CEPIC Issues

Image Metadata Handbook

Jun 07. 2011
08:06
by
CEPIC
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European picture agency organisation CEPIC has joined forces with standards body IPTC to produce the CEPIC/IPTC Metadata Handbook, which was launched on 20 May 2011 at the CEPIC Congress in Istanbul, Turkey.

  • Click here to read the press release
  • The Image Metadata Handbook is available for download as a zip file attaced to this article

The Image Metadata Handbook is available for download as a zip file attached to this article.

CEPIC/IPTC Image Metadata Handbook

  • Authors and contributors

Sarah Sanders (Electric Lane), Michael Steidl (IPTC), Paul Brown (CEPIC), Christian Donle, Nancy Wolff

File Attachment

Industry Press Releases

CEPIC and IPTC release Metadata Handbook

May 16. 2011
01:05
by
CEPIC
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European picture agency organisation CEPIC has joined forces with standards body IPTC to produce the CEPIC/IPTC Metadata Handbook, which will be launched on 20 May 2011 at the CEPIC Congress in Istanbul, Turkey.

The Handbook, commissioned by CEPIC, is a PDF package of documents which includes Image Metadata Planning - a guide for business users, papers on the legal framework for metadata use, quick reference charts on the use of IPTC Core and Extension fields, and an interactive metadata workflow planning tool for selecting IPTC fields for use in various stages of a business workflow.

Industry Press Releases

IPTC Challenges Media Vendors to join the dots on Metadata

May 16. 2011
01:05
by
CEPIC
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The IPTC (International Telecommunications Council) is challenging vendors across the media industry to create the conditions for interoperability for metadata embedded in media files.

Following a 2006 Metadata Manifesto issued by the Stock Artists Alliance, the IPTC has created a new updated document the Embedded Metadata Manifesto to cover all media types, including stills and video. The manifesto outlines a set of 5 principles:

  • Metadata is essential to identify and track digital media
  • Media file formats should provide the means to embed metadata in ways that can be read by all
  • Metadata values and semantics should remain the same across media formats
  • Ownership metadata should never be removed