SEMINARS

Digital Files : Are Standards affecting Profits ?

Digital files are now common currency but are photographers, picture libraries and publishers up to speed with the quality controls and standards needed for print output? Discussions with publishers, picture libraries and pre-press suggest that many suppliers and users of images are unaware of the criteria for acceptable quality in digital files. Time and money is lost across the industry as a result. This seminar from the Image Network looks at the issues more closely.

Introduction and Industry overview: Sarah SAUNDERS
How to assess quality in digital files: Graeme COOKSON- an illustrated talk on problems and solutions encountered in the UK industry. Graeme will look at commonly encountered problems appearing at at all stages of the workflow and will demonstrate techniques for checking files to spot problems early on, saving time and money for all concerned.

Panel

Chair: Sarah SAUNDERS

Prakash ADVANI President  & CEO Adnetinfosystems  India

Alvise PASSIGLI  Vice President & CEO Scala Group

Klaus PLAUMANN Picture Press : Marketing Director and manager of STERN Photo Documentation and Board Member of BVPA    Picture Press GmbH  Germany

Thomas DREIER, Dr. jur. Law Professor , University of Karlsruhe, Germany, where he is the Director of the Institute for Information Law, and Honorary Professor at the Law Faculty of the University of Freiburg. His main focus is coypright law and new technologies. He is a Member of the Legal Advisory Board of the EU’s DG Information Society and of the Advisory Panel on Intellectual Property of the Steering Committee of the Mass Media of the Council of Europe.

Joël HESLAUT is attorney at law, with a Bar specialization in Intellectual Property. He joined HSD ERNST & YOUNG in 1999, after working for ten years in various business law firms specialized in IT, telecommunication and network law. His main activities cover Computer and Telecommunication Law, Intellectual Property, Media, Entertainment and Communication Law and also Criminal and Civil litigation in IP/IT Law.

Charles SWAN is a partner with The Simkins Partnership, a leading media law firm in London. He specialises in photography law and acts for a wide range of clients in the photography business including photo libraries, photographers and trade associations."

Nancy E. WOLFF is the founding partner of Wolff & Godin, LLP located in New York, New York.  Specializing in intellectual property and new media law, the firm counsels clients in copyright, trademarks, licensing, contract, rights of publicity and privacy and libel.  In addition to transactional work, the firm represents clients in arbitration hearings as well as state and federal court civil actions. Ms. Wolff is a member and former Trustee of the Copyright Society of U.S.A.

Royalty – Free & Quality

 Quality - the fundemantal issues for the Royalty Free industry. A topic proposed by Ed NELSON of  Image100. The seminar will take the form of a speaker (image100, a facilitator, and a panel of three RF industry members). The seminar will be split into 6 sections, each section consisting of image100 introducing a view of quality and the three panel members commenting. Each section will last no longer than 6 minutes with a nine minute Q&A from the floor to finish.

Ø       QUALITY AND PERCEPTION

Ø       IMAGERY - Quality of thought, execution and production of the imagery

Ø       PRODUCT - Diversity, quantity (over quality), line extension, innovation of product

Ø       PRICE - Harrods -VS- Poundstore

Ø       SERVICE Website functionality, extranets, staff and Agents

Ø       PRESENTATION

Panel

Patrick Donehue from Corbis
James West from Alamy
Don Wieshlow from Veer

ED NELSON (picture), HEAD OF DESIGN at Image100 will head the panel.

For the last ten years Ed has been working across the design industry with clients including BP, Daewoo, Paramount, Ciba and the BBC. During that time his experience has involved television, video, exhibition, print, new media, and identity programmes. Prior to joining the image100 team Ed was a Creative Director within the WPP Group.

Royalty Free from the legal point of view.

Presented by Charles SWAN (Simkins partnership), UK

STOCK ANSWERS LLC (SM)
An International Consultancy Helping
Stock Picture Agencies Focus On Success
World headquarters phone/fax + 1 - 414.607.9642
Mobile phone + 1 - 414.614.9442
www.stockanswers.com'
E-mail paul@stockanswers.com

The KEY To Sales Is Not Pictures…It’s WORDS!

 In the 21^st century, art directors do their own online image searches by entering “keywords” to describe the images they seek.  If you don’t have the “right” keywords attached to your images, they’ll never be seen and your pictures won’t sell.  In this interactive session a panel of international keywording experts will discuss why keywords are the Achilles heel of stock sales, look at how some picture sellers approach this task, examine examples of “good” and “bad” keywording, and consider why problems arise when you try to convert keywords from one language to another. Also on the agenda: how a well thought out keyword list can actually stimulate your production of new stock imagery. This session is a MUST for anyone who hopes to sell stock images in the digital era!

 Panel includes Klaus PLAUMANN / BVPA (Germany) and Alfonso GUTIERREZ / AGE Fotostock (Spain)

PAUL H. HENNING is a former professional photographer, stock agency owner and president of PACA. In 1999 he founded STOCK ANSWERS, an international consultancy serving picture agencies and photographers. His most recent accomplishment is the launch of KEYWORDS-TO-GO, a Stock Answers subsidiary that provides keywording services. He was a featured speaker at both the 1999 and 2002 CEPIC meetings.